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Google001

Google Analytics Online Course

49.0000 2023-12-30 Google001 49.0000
104 104 104 0 Google Analytics is the most widely used Analytics platform for businesses in the world. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data. https://mytrainingacademy.org.uk/pub/media/catalog/product/g/o/google_analytics_1.jpg
  • Price

    £49.00 including VAT (was £295.00)

    Offer ends 31 March 2024

    Save £246.00
  • Course Type Online Course
  • Course Duration 5 Hours
  • Course Access 12 Months
  • Awarded By MTA
  • Student Discount Card All students enrolled on this course are eligible to apply for a TOTUM Pro card
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Google001
Google Analytics is the most widely used Analytics platform for businesses in the world. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data.
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Course Description

Google Analytics is the most widely used Analytics platform for businesses in the word. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data.

Without Google Analytics marketing and operations related to company websites would be pure guess work. With the use of this software companies can grow and formulate strategies for marketing, operations and sales.

This Google Analytics online course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioural data, audience conversion and will have an extremely well-rounded knowledge base with this software.

Remember, being proficient in Google Analytics will easily set you apart in the job market.

This Google Analytics online course has been designed to give you real-world knowledge that you can put to use from day one. It's highly flexible, so you can set your own timetable and study at your own pace.

We train our students to the very best standards, offering expert instructor-led training via our state of the art eLearning platform.

Who is this course for?

Anyone that wants to learn how to use Google Analytics effectively.

By choosing online learning instead of a classroom based course, it eliminates the need for time away from work, saving you valuable time and money. It is ideal for those with tight schedules as our online courses give you 12 months unlimited access to all the course materials, so you can study at a pace that suits you. Allowing you to easily resume your studies whenever you have the time. All you need is internet connection to study, so you can study from the comfort of your home or any environment that suits you.

Course Assessment Process

You'll sit an online exam. We provide interactive quizzes after each module to ensure you're fully prepared for the real thing. Once you've passed with at least 80%, you'll be awarded your certificate.

Got a question about exams? Contact our course advisors by email or by phone on 0808 175 1269. We're happy to help!

Requirements

Our training works on all devices including Mobile phones, IPad’s, Android tablets, Macs and PC

For the best viewing experience on our state-of-the-art eLearning platform we recommend an internet connection of 10Mbps or better. Please also use Google Chrome or Mozilla Firefox as your browser with Adobe Flash Player.

Course Media
Course Outline
Module 1: Introduction to Google Analytics
  • 1.0 Intro Definitions Pt 1
  • 1.1 Intro Definitions Pt 2
  • 1.3 How Google Analytics Works
Module 2: Fundamentals of Google Analytics
  • 2.0 Build Analytics Infrastructure
  • 2.1 Setting Up Conversion Data
  • 2.2 Input New Users
  • 2.3 Setting Up Conversion Data
  • 2.4 Examine Extra Points
Module 3: Basics of Google Anayltics
  • 3.0 Basic Features
  • 3.1 Dashboard
  • 3.2 Shortcuts
  • 3.3 Adding a Dashboard
  • 3.4 Sharing Reports
  • 3.5 Alerts
  • 3.6 Realtime Analytics
  • 3.7 Standard Reports
  • 3.8 Views
Module 4: Reports in Google Analytics
  • 4.0 Acquisitions Intro
  • 4.1 All Traffic Aquasitions
  • 4.2 Acquisitions Overview
  • 4.3 Acquisition Channels
  • 4.4 Cross Development
  • 4.5 All Referrals
  • 4.6 Campaign
  • 4.7 Keywords
  • 4.8 Social
  • 4.9 Webmaster Tools
Module 5: Behavioral Reports
  • 5.0 Behavioral Reports Intro
  • 5.1 Dimensions
  • 5.2 Content Drilldown
  • 5.3 Landing Pages
  • 5.4 Exist Pages
  • 5.5 Events
  • 5.6 Event Flow Report
  • 5.7 Working with Events
  • 5.8 Site Search Report
  • 5.9 Working Site Report
  • 5.10 Site Search 2
  • 5.11 Site Search 3
  • 5.12 Behavior Flow Report
  • 5.13 Site Speed
  • 5.14 Using Site Speed Search
  • 5.15 Page Timings
  • 5.16 Speed Suggestions
  • 5.17 User Timing Adsense
  • 5.18 Experiments
  • 5.19 Inpage Analytics
Module 6: Audience
  • 6.0 Audience Reports
  • 6.1 Location Report
  • 6.2 Language
  • 6.3 Behavior
  • 6.4 Frequency Recency
  • 6.5 Engagement Report
  • 6.6 Technology Reports
  • 6.7 Mobile Reporting
  • 6.8 Demographic Report
  • 6.9 Interests
  • 6.10 Visitor Flow Chart
Module 7: Conversions
  • 7.0 Intro
  • 7.1 Funnel Visualization
  • 7.2 Goal Flow Report
  • 7.3 Reverse Goal Path
  • 7.4 Goal URLs
  • 7.5 Ecommerce Reports
  • 7.6 Product Performance Reports
  • 7.7 Transactions Report
  • 7.8 Time to Purchase Report
  • 7.9 Multi-channels Funnels Report
  • 7.10 Assisted Conversion Report
  • 7.11 Top Conversion Paths Report
  • 7.12 Time, Log & Path Length Report
  • 7.13 Attribution Report & Model Comparison Tool
  • 7.14 Conclusion
Training Features
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    EXPERT INSTRUCTOR-LED TRAINING

    We only uses the industry’s finest instructors to develop our courses. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.

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    QUIZZES & EXAM SIMULATORS

    Our custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Our Courses also include practice exams designed to replicate and mirror the environment in the testing centre. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.

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    VISUAL DEMONSTRATIONS & MULTIMEDIA PRESENTATIONS

    Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Our Courseware always focuses on real world scenarios and skill-set development.

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    NAVIGATION & CONTROLS

    Our self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.

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    SOCIAL LEARNING & NETWORKING

    We Have designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.

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    FLASH CARDS & EDUCATIONAL GAMES

    Our Courseware knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.

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    12 MONTHS UNLIMITED ACCESS

    Each student will have 12 months unlimited access to allow you to have access to the training anytime 24/7.

Payment Options

For purchases of 1 to 9 user enrolments select the number of users you require and add the course to your shopping basket by selecting Add to Basket. You will then be able to make payment using most credit and debit cards or a PayPal account. Once payment is confirmed, we’ll process your order and email your course login instructions.

For a licence for 10 or more user enrolments, discounts, or if you would like to pay by BACs transfer or by invoice, please contact us on 0808 175 1269 or email sales@mytrainingacademy.org.uk.

Purchase Order Payments: To pay and enrol for courses using a purchase order (PO), please email your PO details to sales@mytrainingacademy.org.uk.

TOTUM PRO Card

All students enrolled on this course are eligible to apply for a TOTUM PRO Card, which offers discounts in a wide range of shops and websites, helping you get money off food, holidays and flights, clothes, make-up gym memberships and much more.

TOTUM PRO card is aimed at professional learners, giving you access to exclusive discounts. Explore the full list of offers.

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£295.00 £49.00

Save £246.00

Was £295.00 (Offer ends 31/03/2024)
Google Analytics Online Course
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