How to become a Digital Marketing Assistant

All industries require skilled digital marketing assistants to work on a variety of digital channels, because it’s important to be able to be found.

Digital marketing assistants develop multi-platform marketing campaigns that create buzz around products, services and brands.

What’s trending:

• Social media marketing: Helping companies and brands establish strong web presence by increasing their followers in social media channels like Facebook and Twitter.
• SEO (search engine optimisation): Using a variety of SEO and web analytics tools to make a website ranking higher in search results. The companies also invest in optimisation, because it is a free way to increase search traffic.
• Pay per click (PPC): Although they do no produce organic traffic, PPC campaigns are sponsored online advertisements that focus on targeted groups. For this reason, they create traffic faster.

The key duties of the digital marketing assistant include:

• Assisting in implementing digital marketing campaigns
• Creating compelling web content
• Developing marketing strategies for digital platforms
• Using web analytics tools to monitor web traffic, i.e. Google AdWords
• Conducting keyword research
• Designing campaigns to increase brand awareness
• Keeping up with digital marketing trends.

Working hours:

Although you will usually work Monday to Friday, 9am to 5pm, you should expect working extra hours to ensure that major projects’ deadlines are met.

The role of the digital marketing assistant is mainly office based, but travelling may be required to meet clients.

You can even go freelance and work as a self-employed digital marketer.

Working environment:

You may be part of an in-house marketing team or you can work for digital agencies and marketing consultancies.