Social Media Marketing 2020
£99.00 including VAT (was £195.00)Save £96.00
Offer ends 31 May 2022
- Course Type Online Course
- Course Duration 9 Hours
- Course Access 12 Months
- Awarded By MTA
- Student Discount Card All students enrolled on this course are entitled to apply for a XO student discount card.
This Social Media Marketing course is about utilizing social media platforms for marketing purposes. We will go into the details of how to begin a plan for a marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis. We will discuss the process of building user personas so that we can use them in marketing scenarios known as use cases. We will help you develop a strong plan that includes market research from both primary and secondary sources.
These processes will help you learn how to build a social media presence that has active followers who produce real returns and truly engage with your brand. Methods of how to create engaging imagery, live videos, and video posts will be covered as well. Details of proper image composition using rule of thirds, resolution, and file formats will be covered. Using correct lighting for proper exposure and color balancing will be covered. You will also learn about analytics in order to determine what content is working well, and others that are not. We will include learning proper keywords, search terms, hashtags, and other data needed in order to direct the right traffic to your social media accounts. We will discuss the different platforms available, and how to decide which ones will be right for you.
Other topics will also include automation and how to keep posts coming out regularly and to never feel stale and recycled. The course will cover the ends and outs of social media as a tool, but also how to remain successful over a long-term marketing campaign.
In the course, you will learn:
- How to utilize social media for marketing and branding.
- How to create engaging content that will drive your brand.
- How to post regularly and at the right times and places.
- To analyze your data and make smart changes as you understand your market.
- How to build a plan and build it on a long-term marketing campaign.
The course is for companies looking to train social media marketers or people interesting in being hired by others to run their social media accounts.
Bulk discounts are available on purchases of 10 or more courses.
If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on 0808 175 1269 to make an enquiry.
The course is for businesses looking to train social media marketers or people interested in being employed by others to run their social media accounts.
Our online course is a cost-effective and successful approach for many individuals and teams. It provides a flexible learning method, allowing candidates to schedule learning at a time that suits them and fits in with other commitments; ideal for those who find it difficult to take time away from their workplace. It also allows candidates to work at their own pace, and revisit sections of the course as often as needed, leading to a fuller understanding of all the topics covered.
In addition, there are none of the high costs of travel and accommodation associated with courses at an external venue.
In order to earn your certificate, you’ll sit an online exam. We provide interactive quizzes after each module to ensure you're fully prepared for the real thing.
Once you've passed with at least 80%, you'll be awarded your certificate of completion. If you don’t pass the test first time you will get further opportunities to take the test again after extra study.
There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Got a question about exams? Contact our course advisors by email or by phone on 0808 175 1269. We're happy to help!
Our training works on all devices including Mobile phones, IPad’s, Android tablets, Macs and PC’s.
For the best viewing experience on our state-of-the-art eLearning platform we recommend an internet connection of 10Mbps or better. Please also use Google Chrome or Mozilla Firefox as your browser with Adobe Flash Player.
On this course, we cover the following:
- Course Intro
- How to Utilize Social Media
- Client Briefs
- Target Markets
- Personas Pt 1
- Personas Pt 2
- Personas Pt 3
- Competitive Analysis Pt 1
- Competitive Analysis Pt 2
- Competitive Analysis Pt 3
EXPERT INSTRUCTOR-LED TRAINING
We only uses the industry’s finest instructors to develop our courses. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.
QUIZZES & EXAM SIMULATORS
Our custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Our Courses also include practice exams designed to replicate and mirror the environment in the testing centre. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.
VISUAL DEMONSTRATIONS & MULTIMEDIA PRESENTATIONS
Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Our Courseware always focuses on real world scenarios and skill-set development.
NAVIGATION & CONTROLS
Our self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.
SOCIAL LEARNING & NETWORKING
We Have designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.
FLASH CARDS & EDUCATIONAL GAMES
Our Courseware knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.
12 MONTHS UNLIMITED ACCESS
Each student will have 12 months unlimited access to allow you to have access to the training anytime 24/7.
We make it our absolute mission to give you the training you need and the service you deserve. Hear what our students say about us...
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