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Google Analytics 4 Online Course

49.0000 2023-12-30 MTA0686 49.0000
104 104 104 0 Google Analytics is the most widely used Analytics platform for businesses in the world. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data. https://mytrainingacademy.org.uk/pub/media/catalog/product/r/s/rsz_googleanalytics4.png
  • Price

    £49.00 including VAT (was £295.00)

    Offer ends 30 June 2024

    Save £246.00
  • Course Type Online Course
  • Course Duration 5 Hours
  • Course Access 12 Months
  • Awarded By MTA
  • Student Discount Card All students enrolled on this course are eligible to apply for a TOTUM Pro card
Google Analytics is the most widely used Analytics platform for businesses in the world. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data.
Course Description

This Google Analytics 4 online course is designed to help you master Google Analytics 4 (GA4) and become proficient in analyzing data, tracking user behavior, and making data-driven decisions to improve your online business.  

Learn how to set up Google Analytics 4 and get the most out of it right away. Google Analytics has been around for over 15 years, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analysing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and unsampled data are now available to everyone at no cost.

You’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you’ll find out how to get to the relevant data, analyse it, and even export it outside GA4 to investigate further with BigQuery.

And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare.

Who is This Course For?
  • Bloggers
  • Digital Product Owners
  • Affiliate Marketers
  • Business owners, entrepreneurs or product managers who want to maximize the performance of their digital products.  
  • Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions.

What You'll Learn

  • Why Google Analytics 4 is a game changer for both small business and individual digital product owners
  • How to set Up Google Analytics to Collect Actionable Data Results
  • Identify How to Track the Success of Your Marketing Campaigns with Tagging
  • How to export data from Google Analytics to Google BigQuery. 
  • Upgrade from Universal Analytics to GA4
  • How to connect Google Analytics to Google Signals, Google Ads and BigQuery.
  • Document Insights and Make Data Driven Decisions to Grow your digital product
  • Requirements
  • Participants should have a website, blogging site, mobile application to use with Google Analytics
  • A basic understanding of using Google Chrome in order to install extensions

When will I get my certificate?

Once you have successfully passed the course you will be able to download and print your certificate immediately.

Why train with us?

  • 12 months unlimited access.
  • Course created by experts.
  • 100% online, learn at your own time and pace
  • Practice quizzes after each module and a mock exam at the end of the course.
  • Free Retakes.
  • Downloadable workbook.
  • Flashcard and educational games.
  • MTA Course completion certificate.

Bulk discounts

Bulk discounts are available on purchases of 10 or more courses.

If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on 0808 175 1269 to make an enquiry.

Who is this course for?

Anyone that wants to learn how to use Google Analytics effectively.

By choosing online learning instead of a classroom based course, it eliminates the need for time away from work, saving you valuable time and money. It is ideal for those with tight schedules as our online courses give you 12 months unlimited access to all the course materials, so you can study at a pace that suits you. Allowing you to easily resume your studies whenever you have the time. All you need is internet connection to study, so you can study from the comfort of your home or any environment that suits you.

Course Assessment Process

You'll sit an online exam. We provide interactive quizzes after each module to ensure you're fully prepared for the real thing. Once you've passed with at least 80%, you'll be awarded your certificate.

Got a question about exams? Contact our course advisors by email or by phone on 0808 175 1269. We're happy to help!


Our training works on all devices including Mobile phones, IPad’s, Android tablets, Macs and PC

For the best viewing experience on our state-of-the-art eLearning platform we recommend an internet connection of 10Mbps or better. Please also use Google Chrome or Mozilla Firefox as your browser with Adobe Flash Player.

Course Media
Course Outline

Module 1 - Google Analytics 4 - Course Overview

  • 1.0 About Google Analytics 4
  • 1.1 Course Intro Welcome
  • 1.2 Instructor Intro

Module 2 - Fundamentals of Google Analytics

  • 2.1 What is a Digital Product
  • 2.2 Google Market Platform
  • 2.3 Google Analytics Overview
  • 2.4 Google Analytics 4 Overview
  • 2.5 Whiteboad Discussion-How Does GA Work
  • 2.6 Comparing GA3 to GA4
  • 2.7 Whiteboard Compare Data Models
  • 2.8 Demo- GA Console Walkthru
  • 2.9 Admin Panel
  • 2.10 Demo Admin Panel
  • 2.11 Tag Manager
  • 2.12 Demo Tag Manager
  • 2.13 Segment Review
  • 2.14 Segment Review Questions

Module 3 - Advanced Topics with Google Analytics

  • 3.1 Upgrading and Running Parallel
  • 3.2 Whiteboard Discussion - Parallel
  • 3.3 Demo Console Parallel
  • 3.4 Hands on Demo - Install GA4 on a Live Site
  • 3.5 Understand Reporting Options, Lifecycle Collections
  • 3.6 Hands on Demo - Exploring reports
  • 3.7 Hands on Demo - Set up GA4 Custom Eventsmp4
  • 3.8 Hands on Demo - Conversions, Audiences, DebugView
  • 3.9 Hands on Demo - Advertising
  • 3.10 Hands on Demo - Explorations:Insights
  • 3.11 Hands on Demo - Lifecycle and Users
  • 3.12 Google Big Query Connections
  • 3.13 Demo - BigQuery Data Integrations
  • 3.14 Google Ads
  • 3.15 Demo - Google Ads
  • 3.16 Google Signals
  • 3.17 Demo - Google Signals
  • 3.18 Certification Options
  • 3.19 Segment Summary
  • 3.20 Review Questions
  • 3.21 Resources
  • 3.22 Course Closeout
Training Features
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    We only uses the industry’s finest instructors to develop our courses. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.

  • feature

    Our custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Our Courses also include practice exams designed to replicate and mirror the environment in the testing centre. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.

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    Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Our Courseware always focuses on real world scenarios and skill-set development.

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    Our self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.

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    We Have designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.

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    Our Courseware knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.

  • feature

    Each student will have 12 months unlimited access to allow you to have access to the training anytime 24/7.

Payment Options

For purchases of 1 to 9 user enrolments select the number of users you require and add the course to your shopping basket by selecting Add to Basket. You will then be able to make payment using most credit and debit cards or a PayPal account. Once payment is confirmed, we’ll process your order and email your course login instructions.

For a licence for 10 or more user enrolments, discounts, or if you would like to pay by BACs transfer or by invoice, please contact us on 0808 175 1269 or email sales@mytrainingacademy.org.uk.

Purchase Order Payments: To pay and enrol for courses using a purchase order (PO), please email your PO details to sales@mytrainingacademy.org.uk.


All students enrolled on this course are eligible to apply for a TOTUM PRO Card, which offers discounts in a wide range of shops and websites, helping you get money off food, holidays and flights, clothes, make-up gym memberships and much more.

TOTUM PRO card is aimed at professional learners, giving you access to exclusive discounts. Explore the full list of offers.

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£295.00 £49.00

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Was £295.00 (Offer ends 30/06/2024)
Google Analytics 4 Online Course
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